Bienvenido “Benny” Torres, University of Florida College of Journalism and Communications Advertising lecturer, was named the first chief idea officer of SRW.agency, an independent, full-service Chicago marketing agency with a penchant for growing natural health and wellness brands.

Torres will continue as a CJC lecturer while working across all agency accounts, from natural foods household names Simple Mills and Kite Hill, to food 2.0 entrepreneurs Kitchfix and Phyter bar.

“For the past two years, I’ve worked with the SRW team on a project basis. The founders have an ultimate respect for ideas and offer the freedom to have fun, fail forward and create work that excites our clients and consumers,” explained Torres. “In my role as chief idea officer, I am folding together my passion for reactive thinking and my work as a college lecturer and cultivator of young talent.”

Posted: March 27, 2018
Category: Alumni News, College News
Tagged as: Advertising, Benny Torres