University of Florida College of Journalism and Communications Public Relations Professor Mary Ann Ferguson and alumna Hyejoon Rim, Ph.D. 2013, authored “Proactive Versus Reactive CSR in a Crisis: An Impression Management Perspective,” accepted for publication by the Journal of Business Communication.

Rim, the first author on the article, is currently an assistant professor at the University of Minnesota Hubbard School of Journalism and Mass Communication. Her primary research area is corporate social responsibility (CSR).

Posted: August 23, 2017
Category: Alumni News, College News
Tagged as: Hyejoon Rim, Mary Ann Ferguson, Oublic Relations