The University of Florida College of Journalism and Communications frank Academy team recently trained 80 program officers and scientists from the National Institute of Food and Agriculture (NIFA). The three-day training session in Washington, D.C., was designed to help scientists and program officers explain the value of their work and why it matters. Participants learned the science of storytelling, how people make decisions and form beliefs, and how to use both to develop their communication strategies.

The frank Academy has provided tailored trainings to the University of Florida Institute of Food and Agriculture Sciences and the Southwest Florida Community Foundation and their grantees and is currently training UF scientists and program leaders in a 12-month program.

The frank Academy team includes Frank Karel Chair in Public Interest Communications Ann Christiano, Stories and Emerging Platforms Director Matt Sheehan, Communications Manager and frank Research Director Annie Neimand and Special Projects Coordinator Ellen Nodine.

Posted: June 16, 2017
Category: College News
Tagged as: Ann Searight Christiano, Annie Neimand, Ellen Nodine, frank Academy, Frank Karel Endowed Chair in Public Interest Communications, Matt Sheehan