Handbook of Media Branding is a new comprehensive resource for researchers and industry experts offering a critical overview of current issues and achievements in media branding.

The authors, UF College of Journalism and Communications Telecommunication Professor Sylvia Chan-Olmsted and three professors from Switzerland, Sweden and Austria, discuss media branding from both American and European viewpoints, disciplines and research traditions. The handbook offers insight into the peculiarities of this field and reveals links and commonalities with other areas of study within communication science.

The handbook, which is published by Springer and available at springer.com, also reflects on current issues in media management practice and research.

Posted: September 29, 2015
Category: College News
Tagged as: Sylvia Chan-Olmsted