Bio

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Areas of Expertise

Political Communication, Public Relations Campaign, Research and Strategy, Strategic Communication

Education

Ph.D., University of Texas
M.A., Stanford University
B.A., University of San Francisco

News

• Spiro Kiousis Co-Authors Opinion Column on the Effects of Media Messaging on the Gaza War (January 30, 2024)
• Decoding Morality in the 2020 U.S. Presidential Election: A Public Relations Perspective (December 21, 2023)
• Study: Corporate Public Engagement Programs Can Be Enhanced By Using Gamification (December 18, 2023)
• Educating Public Relations Students About Driving Social Change (December 6, 2023)
• Spiro Kiousis Co-Authors Public Relations Education Report Chapter on PR as Driver of Social Change (November 28, 2023)
• All News About Spiro Kiousis

Publications

Refereed Journal Articles

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Books

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Book Chapters

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Presentations

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Research

Dr. Kiousis principal research endeavors have been in the areas of political communication, political public relations, and new media. Collectively, this interdisciplinary research explores the interrelationships among political public relations efforts, news media content, and public opinion in traditional and interactive mass mediated contexts. In the area of political communication, his research focuses on the processes and consequences of agenda-setting using survey, content analysis, and experimental methodologies. In the area of political public relations, he has developed a complementary line of agenda-building research that probes how political public relations efforts impact news media content and public opinion. In research that synthesizes the areas of political communication and political public relations, he has scrutinized the role of civic communication campaign interventions in the political socialization of adolescents and their parents. Finally, in the area of new media, his scholarship centers on the concept of interactivity and how variations in online news and public relations messages influence audience perceptions. In conclusion, while each of these research streams advance knowledge in their respective areas, as a whole, they help improve our understanding of the relationship between communication and public opinion in democracy.

Specialization

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Courses

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